Rolls-Royce Debuts Majestic Horse Collection

Rolls-Royce Motor Cars announced the debut of the Majestic Horse Collection - a limited number of bespoke Rolls-Royce Ghosts that take inspiration from classical interpretations of the horse in traditional Chinese art. The cars present a contemporary re-imagining of the traditional Chinese representation of the horse in beautifully hand-crafted marquetry to the dash-board and embroidery to the headrest and cushions. The exterior is exquisitely finished with horse motif, hand-applied to the twin coach lines.

OneShift Editorial Team

24 Oct 2013

The collection also times with the Chinese Zodiac, Year of the Horse, being celebrated in 2014. In traditional Chinese cultures, an 'element' is celebrated in conjunction with an animal. For the first time in over half a century, the element 'wood' and the horse are marked in the same year.

The creation of the Majestic Horse Ghost follows a period of exceptional growth in demand for Bespoke personalization in Asia - commissions from China are up 103% year-on-year, whilst an increase of 69% has been observed in the wider Asia-Pacific region.

“Customers from around the world choose to commission motor cars that celebrate cultural stories and occasions. It is testament to the creativity and flexibility of Rolls-Royce’s Bespoke design team that these requests can be beautifully executed,” said Gavin Hartley, Bespoke Design Manager. “It is most satisfying to celebrate both this highly auspicious year in Chinese culture and our crafts peoples’ mastery of wood.”

“Asia Pacific customers are increasingly embracing the unparalleled scope for personalization our Bespoke service offers.” said Paul Harris, Asia Pacific Regional Director, Rolls-Royce Motor Cars. “This limited series of motor cars perfectly marries Chinese artistic tradition to the very best in contemporary British automotive design. Highly discerning customers have a profound appreciation of fine craftsmanship, with many delighting at travelling to the Home of Rolls-Royce in Goodwood, England to consult with designers and witness first-hand the practices that reinforce Rolls-Royce Motor Cars’ position as purveyor of the world’s pinnacle super-luxury good.”

Deliveries to customers of the limited Majestic Horse Edition Ghost are set to start from the second quarter of 2014.

Credits: Oneshift News Team