DS Announces New Brand Ambassador

Mediacorp artiste Shaun Chen was specially selected to be the face of the Newly launched DS 5 flagship model. As the Brand’s true flagship model, the new DS 5 reflects the best in brand expertise and inaugurates the new front face that will characterise the identity of the Brand’s future models.

It is a vehicle of avant-garde design, allying dynamic behaviour, refinement and attention to detail with a selection of advanced technologies. Considerable thought went into every detail. Alongside new features such as the sculpted, vertical grille with the DS monogram in the centre, the DS LED Vision headlamps, touch drive interface and efficient engines, the New DS 5 maintains all the qualities behind its renown: body lines defying conventional definition, an exceptional exterior and interior design with refinement visible in every detail, and a 'cockpit' driving position. For DS, continuous attention to detail is also reflected in the use of authentic materials such as aluminium for the door crossbars, metal for the gear knob, and leather trimmings in the interior.

Underlining the assertive looks of the front end, the hexagonal DS Wings grille gains a sculpted, graphic design that is truly unique. A chrome surround further enhances the elegant looks of the grille, which is extended by two wings of light inside the headlamps.

The New DS 5 features the brand's new light signature with headlamps combining LED and Xenon technologies with sequential indicators. Designed to resemble stones in their setting, these headlamps are key features in the identity of the front face. Meeting high standards in lighting quality, they also - and above all - illustrate the refinement and attention to detail of DS!

The new front face - grille, headlamps and side air vents - goes hand-in-hand with the vehicle's avant-garde styling. Whether viewed from the front, side or rear, the New DS 5 is immediately recognisable.

Viewed from the side, the key exterior styling feature, attracting all eyes, is the slender chrome sabre running from the tip of the headlamp to the front window.

The rear view further underlines the status of the New DS 5 with its wide tracks and twin tailpipe integrated with the rear bumper. The rear view is further enhanced by a signature comprising six light guides.

The interior of the New DS 5 brings to mind the world of aerospace design. The most symbolic feature is the cockpit roof. With its three light wells, the roof creates a unique ambience tailored to individual requirements, by day and by night. The driving position was designed around the driver. The main controls are grouped on two central consoles, one low and one overhead, with specially designed buttons, dials and toggle switches, inspired by the aerospace industry.

The New DS 5 continues the high-tech driving experience with a colour touch drive interface.
This new system provides easy access to all in-car functions from navigation to music. It also simplifies the interior layout: for example, with 12 fewer buttons on the central console.

With the arrival of this latest-generation screen, the New DS will feature the New Mirrorlink connectivity solution. This system projects smartphone applications onto the car’s screen in complete safety. From webradio to latest-generation navigation systems, the applications are immediately and readily accessible, simply by connecting the telephone (subject to compatibility) using a USB cable. When driving, only applications that meet strict specifications applying to the risk of distracting the driver can operate.

At the same time, the New DS 5 features a range of advanced equipment, most of which is available from the first level of trim.

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