For his first journey as President of the French Republic, Emmanuel Macron chose to ride in the all-new DS 7 CROSSBACK, the very latest model of DS Automobiles that was revealed just two months ago. This ‘Presidential’ DS 7 CROSSBACK has been specially-personalised with an opening roof so the President can greet the French crowd on the Champs-Elysées.

Actor-singer-model Lawrence Wong has become the latest sensation in the local automobile circle, having been appointed by Cycle & Carriage France Pte Ltd as the Brand Ambassador for the New DS 4 CROSSBACK. Standing at only 35 years old, Lawrence has already been accredited with an accolate of media achievements for his multi-faceted talents in acting, singing, modeling and hosting, along with the launch of two albums and taking the leading role in a blockbuster drama and movie in China. Departing from the general urbanite with his unique sense of style, athlete physique and quest for excellence, Lawrence is an individual that clearly identifies with the values of the DS brand. The New DS 4 CROSSBACK is an outstanding car that combined the carefree style of a hatchback and the rugged personality of a sports utility vehicle. Amplifying an avant-garde design, the New DS 4 CROSSBACK speaks volume of the DS style. Since its debut in 2011, the DS 4 has snagged prestigious titles such as the "Most Beautiful Car of the Year" and the "Most Beautiful Interior" at the Festival International Automobile. Now with a ride height that is 30-millimetres higher, larger black wheels, wheel arch trims, spoilers and roof bars, the New DS 4 CROSSBACK has evolved to the form of a stylish adventurer. Targeted at customers who desire both 'urban and extra-urban adventures’, the New DS 4 CROSSBACK exudes an outspoken characteristic with its panoramic windscreen, black exterior rear-view mirrors, door sill and carpet mats. With its shimmering, expressive colours and high driving position, the latest offering from the DS Group provides a highly-viable alternative to conventional hatchbacks in this segment, albeit with a more cheerful touch. Inpired from the prestigious Numéro 9 Concept Car and previously introduced on the DS 5, the front end of the DS brand can now be seen on the New DS 4 CROSSBACK. A vertical grille proudly wears the DS emblem. A chrome surround further enhances the elegance of the grille. Featuring the car-maker's newest lighting system – DS LED VISION - each headlamp, with a Xenon directional module, is a combination of three LED modules, enhancing the light flux by 51% in low beam mode. The interior of the New DS 4 CROSSBACK is nothing short of quality. The first model in the DS Group to offer the CarPlay® protocol, which is widely-compatible with the most recent Apple iPhone, the New DS 4 CROSSBACK comes with a new-generation 7-inch touch-screen that provides easy access to key vehicle functions, and yet, is compatible with the latest innovations in the field of MMIs (man-machine interfaces). Aside from Apple CarPlay®, the 7-inch color touch-screen is also MirrorLink enabled, allowing easier access to navigation, music and phone apps on the Android platform. Driver-assisted features are aplenty in the New DS 4 CROSSBACK. Reverse camera, keyless entry and start, LED sequential indicators, cornering light function and a lumbar massage function for the driver and front passenger can be found in this crossover. The New DS 4 CROSSBACK is powered by a Euro VI compliant BlueHDi turbo-diesel engine, a power-plant that combines advanced performance with low fuel consumption and CO₂ emissions. The SCR (Selective Catalytic Reduction) feature, according to the DS Group, has the capability to reduce NOx emissions by up to 90% as well as reducing CO2 emissions by up to 4%. Another variant, the New DS 4 CROSSBACK BlueHDi, runs on a 1.6-litre turbo-diesel engine. Mated to the latest-generation EAT6 6-speed automatic transmission gearbox, the New DS CROSSBACK BlueHDi boasts a wider gear ratio range and a 40% improvement in gear-shifting, enhancing fuel economy and exceptional driveability. 

Cycle & Carriage France Pte Ltd announced Mediacorp artiste, Shaun Chen as the Brand Ambassador for the New DS 5.