DS 7 Crossback: Driven For The First Time In Public On Official Ceremonial Duties

The DS brand is proud that DS 7 CROSSBACK is the inauguration’s car of the new French President and that DS 7 CROSSBACK is driven for the first time in public on an official ceremony just few months before its launch. With this historical moment, the DS brand, whose ambition is to embody both French know-how and innovation in the automotive industry, is pursuing the tradition of being the official car manufacturer of the French presidency. DS models are emblematic and have historical provenance, having been used many times on similar symbolic occasion with the 5th Republic.

- The very first DS 7 CROSSBACK on the public roads : DS engineers and craftsmen worked on this unique Presidential car, 7 months before its public launch (first deliveries start in January 2018)

- Distinguished in a sumptuous Ink Blue paint finish, it features a custom- made opening roof, French Republic signature badging and a Tricolour flag holder

- The ‘Black Art’ Leather interior (named ‘Opera Inspiration’ after a district of Paris) is revised by a French creation (‘Toile de Laque’ is tailored and created by a craftsman recognised for their expertise and know-how in the specialism of decorative gilding: Atelier Maury)

- The 20 inch wheels are personalised with finely-created golden attention-to-detail features - Most of highly-technical features of the DS 7 CROSSBACK feature some of the new items that will become available with this vehicle: DS CONNECTED PILOT, paving the way for autonomous driving, DS ACTIVE SCAN SUSPENSION, the 21st century DS suspension system, which uses a camera to anticipate any bumps and undulations in the road surface to ensure the President and future occupants of this vehicle can enjoy a serene ride experience.

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