World Premiere of the New Range Rover Evoque

Land Rover pulled off a high-energy dynamic display of the highly-anticipated New Range Rover Evoque at United Kingdom, London’s creative East End on Thursday, 22nd November 2018, which saw a number of vehicles driven across digital skylines around the globe.

Well-known celebrities, including Taron Egerton, Richard Madden, Luke Evans, Stephen Graham and Guy Ritchie attended the reveal and an exclusive Boiler Room X Evoque gig curated by activist and model Adwoa Aboah.

Kingsman: The Secret Service actor, Taron Egerton gave his thought about the Land Rover. It is not only a luxurious, dependable and safe car, but it also gives you a sense of adventure, which brings you to different places be it on-road or off-road. All of which can be quite elaborating and freeing at the same time.

The New Evoque features new materials crafted from eucalyptus, wool and recycled plastics, which inspires designers from the fashion, bag and audio industry.

Adwoa Aboah wore a stunning dress commissioned by designer Ashley Williams, crafted using the vehicle’s suedecloth textile. The interior textile is made from recycled polyester microfibre, from items such as plastic bottles – in fact the equivalent of 53 bottles go into each vehicle specified with these seats.

British luxury brand Mulberry collaborates with Range Rover to create a concept travel bag collection. The Weekender bag is quilted with the car’s grille pattern using the same sustainably-sourced Eucalyptus material featured on the car’s interior.

Premium audio company, New York-based Master & Dynamic, created two bespoke concept Range Rover Evoque x Master Dynamic MW07 Wireless Earphones. Each pair is made from handcrafted acetate inspired by the launch colours of the New Evoque, featuring a bespoke grille pattern in copper and silver accents.

Having pioneered the luxury compact SUV market, with global sales of over 772,096 and more than 217 international awards, the new Range Rover Evoque is a sophisticated evolution of the original. Combining unrivalled Range Rover heritage with cutting-edge technology, the Evoque is designed, engineered and manufactured to meet the needs of today’s customers.

Gerry McGovern, Land Rover Chief Design Officer, said: “When Range Rover Evoque made its debut back in 2010, it transformed the world of compact SUVs and the new model is set to continue that remarkable journey. This characterful vehicle combines refinement and fun to create that all important emotional reaction that will turn heads and make people smile.”

The New Range Rover Evoque sets new standards of refinement, capability and sustainability in the compact SUV segment, created from an all-new vehicle architecture. The New Evoque will be available with a range of efficient four-cylinder diesel and petrol engines and Land Rover’s first mild-hybrid electric technology (MHEV).

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