UK Consumers Not Sold on Electric Vehicle

UK Consumers Not Sold on Electric Vehicle

Despite leading manufacturers going full steam ahead readying the latest electric and hybrid models – it appears consumers are not quite as convinced by the eco-motoring revolution.

OneShift Editorial Team
OneShift Editorial Team
30 Nov 2010

Despite leading manufacturers going full steam ahead readying the latest electric and hybrid models – it appears consumers are not quite as convinced by the eco-motoring revolution.

FindsYouCars.com has analysed the very latest 1000 consumer car buying requests posted on the UK’s only car ‘find engine’ and has revealed that currently less than 1% are opting for hybrid or electric models.

With more than 41% of Brits’ requests, diesel still reigns as the most desired fuel option whilst 23% continue to specify petrol as their preference.

Despite the nation’s apparent reluctance to eco-motoring advances, the Nissan Leaf has marked the launch of the first fully electric car and other manufacturers are now quickly following suit, such as Renault, Peugeot and Toyota, to create an entire new wave of electric and hybrid motors.

Comments Carlo Walther, FindsYouCars.com marketing manager: “Although manufacturers are investing heavily in new eco models, some convincing is drastically needed amongst the British car buying public. Feedback from our users shows that price and performance are proving major barriers and deterring people from investing.

“The majority of car buyers do not want to be early adopters and may sit back to see how the market develops before jumping on the eco band wagon. The motoring industry has a job to do to educate consumers about real benefits, such as cost of ownership whilst allaying fears surrounding the lack of infrastructure, performance and purchase price. If this does not happen, the future of low emission cars will take off to a very slow start.”

Despite environmental concerns not topping the priority list amongst British motorists, the new electric/hybrid cars will be a model of energy efficiency, reducing harmful emissions and noise pollution. However, it appears the biggest drive in appealing to consumers will be the reductions they bring to people’s wallets, particularly with the prospect of free charging bays, no road tax or congestion charge, free/discounted parking and potential government grants.

Whatever car people are looking for, FindsYouCars.com is a free service that allows consumers to find the car they’re looking for quickly and securely, without having to do the legwork themselves. Buyers simply specify the car they are looking for on the site, along with any specific requirements (fuel type, make, model, age, mileage, price) and the find engine then matches their request with its established network of over 5,000 registered UK suppliers who have a suitable car. This saves people conducting lengthy online searches, sifting through thousands of irrelevant search results and ensures results are 100% tailored and personal. It also ensures the process is safe and secure, so they can rest-assured the dealers are fully registered and are abiding by a strict code of conduct.

Credits: wilswong

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