Toyota Motor Asia’s New Brand Initiative Extends Beyond Mobility

Toyota Motor Asia has expanded its Move Your World initiative into a regional platform focused on inclusion, creativity and social empowerment. Announced at the Bangkok International Motor Show (BIMS), this evolution builds on the campaign’s 2019 launch, transforming it into a unifying brand that engages communities, showcases regional talent and fosters collaboration.

With over 60 years in Asia, Toyota Motor Asia has impacted over 50 million people and supported 700,000 jobs, driving economic growth and social opportunity.

Move Your World is inspired by youth movements and grassroots collectives shaping Asia, fostering collaboration and innovation across the region. A live art installation brought this vision to life at BIMS. Thousands of red arrows, symbolising attendees, moved dynamically in real-time to form a collective artwork, reflecting the power of community and shared movement.

Toyota in Asia will collaborate with cultural influencers in music to create community-driven initiatives, using music as a medium for self-expression and connection.

Tell me more about Toyota Motor Asia

Toyota Motor Asia, the regional HQ of Toyota Motor Corporation, operates in Singapore and Thailand, overseeing Sales and Marketing, Service Parts, Accessories, Customer Services, Product Planning, Production Control & Logistics and Aftersales across the Asia Pacific region. It contributes to the region’s automotive industry and economic growth.

Toyota aims to shape the future of mobility by offering diverse transportation solutions and services, transforming itself into a global mobility company focused on providing freedom of movement for all.

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