Toyota Announces its First Global Corporate Initiative to Challenge their 'Impossible' in Singapore

13th September 2018 - Toyota Motor Asia Pacific Pte. Ltd. (TMAP), along with Borneo Motors (Singapore), announced the Asia roll-out of Toyota's first ever global corporate initiative, 'Start Your Impossible' (SYI) at a launch event held in Singapore. The global corporate initiative marks the start of Toyota's commitment to support the creation of a more inclusive, sustainable and mobile society in which everyone can challenge their “impossible”. The lead towards a greater “Mobility for All”, Toyota believes that the freedom of being mobile is at the heart of being able to participate in society. "When we are free to move, anything is possible" has been the underlying philosophy behind Toyota's decision to be the first ever mobility partner of the Olympic and Paralympic Movement.

OneShift Editorial Team

17 Sep 2018

Speaking at the occasion, Mr. Susumu Matsuda, President, Toyota Motor Asia Pacific said, "We are committed to making "Mobility for All" a reality as we seize the opportunity to transform ourselves from an automotive company into a mobility company, entering new and exciting territories. This would mean challenging our own "impossible" and expanding our capability into technologies that can help people move around town or across the room with a better experience.”

‘Start Your Impossible’ is also inspired by the fighting spirit of Olympic and Paralympic athletes who are constantly challenging their "impossible".

'Start Your Impossible'

in Singapore

Toyota, along with its official distributor Borneo Motors (Singapore) Pte. Ltd., has partnered with greatly admired athletes, Toh Wei Soong and Joseph Schooling who will be supporting SYI by championing their hero projects of 'Equality of Opportunity' and 'Road Safety' respectively.

Toh Wei Soong was one of the motivational speakers at the event from Singapore Disability Sports Council (SDSC), he aims to inspire the young to pursue their sporting dreams, especially those with impairments. He also hopes to empower those with impairments to find freedom of mobility in the water and will be part of SDSC's 'Learn-to-Play' swimming programme.

Together with Borneo Motors (Singapore), Joseph will be encouraging safe and responsible driving by partnering with ComfortDelGro Driving Centre to help drivers hone their driving skills and improve the handling of road situations through its Drive Safe Courses.

Joseph will also be raising awareness of road safety among children by partnering with the Singapore Road Safety Council and Traffic Police to inculcate better safety awareness among this target group.

Borneo Motors (Singapore) will also be embarking on a company-wide initiative with Singapore Road Safety Council and its current partners to uplift the Road Safety Community Park.

Present at the event, Ms. Jasmmine Wong, Managing Director, Borneo Motors (Singapore) said, "On the Olympics and Paralympics partnership front, we are delighted to support Singapore athletes, Wei Soong and Joseph as they advance towards the Tokyo 2020 Olympic Games and Paralympic Games. Through their sheer determination to overcome challenges and realise their dreams, these hero athletes are the very embodiment of the SYI spirit. We hope that their dedicated examples will motivate others to challenge their own 'impossible' whether at work, in school or at play."

Beyond sports, Toyota will also play a significant role in fostering greater inclusiveness at the workplace for those with impairments to be given fair work opportunities and be a valuable member of society.

For more information about Toyota’s worldwide partnership with The International Olympic and Paralympic Committees, and to learn more about the “Start Your Impossible” campaign, please visit www.startyourimpossible.asia.

Credits: