There’s Now An Entire Building Dedicated To Supply The Full Bentley Experience

New design concept in Seoul will influence future Bentley retail and experiential ideas around the world.

Gerald Yuen

09 Mar 2023

Whenever a luxury house like Bentley announces a new concept, we should embrace its goal to furnish an all-rounded experience for customers. It’s not only about the vehicle, although the jaw-dropping bespoke Mulliner Batur present at the opening event might suggest otherwise. Customers of Bentley are well versed in the superluxury sphere and Bentley, with its new “Cube” wedged in a corner of Cheongdam, Seoul, serves to distill the brand’s best bits.

Bentley Cube is Bentley’s first retail concept reflecting a contemporary luxury lifestyle. It premieres a new design concept that will influence future Bentley retail and experiential concepts around the world.

With the promise of delivering extraordinary customer journeys, the Bentley Cube presents a luxury lifestyle destination for Bentley customers in the heart of Seoul’s most exclusive fashion district. At the Batur Studio Suite within the Bentley Cube, customers will be able to create their very own bespoke Bentley through Mulliner, Bentley’s personal commissioning division, while the Azure Lounge provides an exclusive space for customers to relax and network.

The Sound Playground, located on the first basement floor, provides a space for customers to experience music at the highest standards. It includes a sound theatre with Naim audio equipment – Bentley’s long-standing collaboration partner for creating the ultimate in-car audio experience, which satisfies the most discerning of audiophiles within the Bentley community.

Closer to home, we’ve seen Bentley launch the Bentayga EWB earlier this month. The price of S$1,519,000 (without COE and options) is merely an indicator for customers to gauge what else can be optioned with their very generous cheque books. Here’s where Bentley Cube comes in handy - a 6.5-hour flight to spec a Bentley and absorb the full brand experience doesn't sound too far-fetched an idea for the well-heeled…

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