Shop For Your Brand New Porsche On Your Way Home

Working in the CBD and itching to check out brand new Porsches? The brand’s latest selections could literally be only five steps from your workplace.

Porsche Singapore Pte. Ltd., the new venture formed by Eurokars Group and Porsche Asia Pacific, has announced a new partnership with real estate developer GuocoLand and the location for its upcoming Porsche Studio Singapore.

In the second half of 2023, Porsche will welcome customers and fans to its new home in Singapore at the upcoming Guoco Midtown integrated mixed-use development at Beach Road, nestled within City Hall, Bugis and Marina Centre city core districts.

Porsche Studio Singapore breaks away from conventional automotive retail spaces, combining new, heritage and special Porsche car displays with an integrated F&B experience, as well as co-working and community exhibition spaces to redefine customer experiences in store. Outside, adjacent event spaces within the Guoco Midtown development have also been earmarked as modular event venues for larger-scale Porsche community gatherings and family events.

As a prequel to Porsche Studio Singapore, Porsche plans to open a Porsche NOW Pop-up at Guoco Tower, centrally located in the Tanjong Pagar district. From early January 2023, this interim retail space will open to the public and engage with customers and fans for feedback.

This location might lack the vastness of Changi Exhibition Centre for Porsche to organise record-breaking car formations, but we reckon there is no better setting for the brand to reveal factory one-off specials, perhaps even samples from Porsche Exclusive Manufaktur, in the heart of Singapore’s CBD.