Shell's new "FuelSave" to help drivers save petrol

Shell today launched its most advanced fuel economy formula fuel ever – the new "Shell FuelSave", designed to help drivers save up to one litre of fuel with every full tank.

Now available at all Shell stations island-wide, the new breakthrough fuel, in 95 and 98-octane grades, reinforces Shell’s aim to help motorists get the most out of every drop of fuel, addressing their
demand for greater fuel efficiency and savings, especially in the current economic climate. It has replaced Shell’s previous Formula 95 and 98 at no additional cost.

The innovation behind the new Shell FuelSave is a specially-formulated Efficiency Improver that gets to work as soon as you fill up. It reduces energy loss by lubricating where engine oils are less effective.

According to Shell’s global market research, Singapore motorists are now more willing to modify their driving habits to save fuel, especially in the current economic climate. In fact, 90 per cent of drivers in Singapore said they welcome more information on how to be more fuel-efficient and are willing to change their driving behaviour to save more at the pump.

Shell FuelSave Ambassador Eunice Olsen was at the launch event to share her experience thus far working with Shell on its FuelSave programme: “I’m thrilled to be working with Shell. Over the last few months, I’ve undergone specialised training with Shell technical experts and Guinness World Record holders John and Helen Taylor. I have tried the new fuel and can attest to how easy it is to save if you combine the right fuel with the right fuel saving knowledge.”

Eunice Olsen also recently went up against six other Shell FuelSave Ambassadors at the 2009 Shell Eco-marathon in Germany to see who could travel the furthest on one litre of fuel. Eunice emerged runner-up with 20.8 km covered on one litre of Shell FuelSave.

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