Shell Singapore Launches Limited Edition Fuel Tanker Collectibles In Celebration Of Its Heritage
Singapore, October 2018 – In celebration of its rich heritage and the commitment to make life’s journeys better, Shell Singapore has launched an exclusive collection of Shell fuel tanker collectibles. Since 1891, more than five generations of customers in Singapore have trusted Shell to fuel their journeys – from the opening of its first retail pump on Orchard Road in 1922 to the launch of Singapore’s first premium performance fuel, Shell V-Power, in 2002. In recent years, Shell’s introduction of its enhanced performance fuel, Shell V-Power Nitro+, and the opening of its flagship ‘Station of the Future’ at Tampines Avenue 2 have shown the brand’s commitment to grow with customers through the decades, alongside their evolving needs and demands.
As a tribute to its longstanding relationship with customers, Shell Singapore has created six model replicas of its fuel tankers from the 1920’s – 2010’s. These fuel tankers have played an essential role in meeting the needs of the world’s economy over the years, and their designs are characteristic of the era when they were on the road. A new Shell fuel tanker model will be released every two weeks from 22 October 2018. For the full list of Shell fuel tanker models, please refer to Appendix A.
“For over 125 years, our fuel tankers have helped realise the Shell promise to all our customers in Singapore – to make life’s journeys better. Today, our fleet of fuel tankers delivers to all our Shell stations daily, ensuring that our customers have access to the fuel they need to keep going. We know our customers enjoy collecting Shell memorabilia as one of their ways to express love for the brand; releasing this exciting collection is a perfect opportunity to honour the past, while offering ourcustomers new mementos that signify our commitment to grow with them,” said Ms. Aarti Nagarajan, General Manager, Retail Sales & Operations, Shell Singapore.
Both drivers and non-drivers can redeem a Shell fuel tanker model at $8.90 with every $60 spent at any Shell station in Singapore. This includes purchases of Shell fuels and spend at Shell SELECT*, Shell’s branded convenience retail stores. Citi Credit Cardmembers can enjoy an exclusive $2 off each Shell fuel tanker model.
For more information, please refer to: https://www.shell.com.sg/fueltankers.
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