Seat Becomes The World's First Brand To Integrate Shazam In Its Cars

The partnership will easily enable SEAT customers to identify their favourite songs while driving in a completely safe manner. With this move, the brand is taking a further step in delivering an increasingly simple and personalised experience that reduces distraction to drivers.

Future mobility was another major topic of de Meo’s speech, who took the opportunity of the opening day of the congress to make an exclusive announcement in this regard, namely the creation of XMOBA, a new company with the main goal of identifying, testing, marketing and investing in projects that contribute to promoting solutions that improve future mobility.

In order to do this, the new entity will work independently to identify new trends and business models and implement pilot projects through investments or the development of initiatives that offer solutions to current and future mobility challenges.

XMOBA is beginning its activity by spearheading two major initiatives. One is ‘justmoove’, the first project launched by the new company that will be available to all drivers. It is a platform that integrates a set of services for users to reserve and pay for parking, tolls and refuelling, among other options. The other, the carsharing company Respiro recently acquired by SEAT, will become wholly owned by the new entity, which will centralise and coordinate its activities. Not only will XMOBA offer its services to SEAT users, but it will also develop compatible solutions for the general public.

SEAT also announced its intention to get involved in one of the most important projects that the city of Barcelona is going to take on – to become the 5G technology capital. Promoted by the Catalan government, the Barcelona Council and Mobile World Capital, among others, the initiative aims to turn the city into the European 5G lab.

The purpose of the brand’s participation in the project is to work in collaboration with the stakeholders involved to develop 5G technology in a prototype connected car that will be tested next year in the city. declared de Meo.

SEAT, which has clad the façade of its future Casa SEAT in the centre of Barcelona with a canvas covering to announce its participation at the congress, is using the MWC as the backdrop to reveal its vision of the future of driving and its commitment to safety. In this sense, in addition to the integration of Shazam, SEAT is also presenting its successful concept car, the ‘guardian angel’ of drivers. This prototype, which aims to achieve zero road accidents, is equipped with more than 15 safety assistants, whose functions can contribute to reducing the main causes of traffic accidents by up to 40%, including distractions, drowsiness, excess speed or alcohol consumption.

Furthermore, the main area of the stand is showcasing the , an impressive simulator that will give a 360° view of the future of digitisation that the brand is developing. Users can access the simulator by creating a SEAT ID to personalise their information and the configuration of the car. They can also introduce their mobility routines in the system, and the simulator will offer them the best transport options in the city of Barcelona. Seated at the wheel of the simulator, visitors will get have an interactive experience showing them what future driving will be like with the breakthroughs in connectivity and driving assistants that the brand is currently working on.

In addition, the brand is also going to be present outside the stand. This year’s MWC has a new space that will give visitors the chance to unwind after the intense activities of each day of the congress. SEAT and Primavera Sound, who recently announced a collaboration agreement whereby SEAT is going to become a strategic partner for this year’s edition of the festival, are kicking off the Mini Primavera Sound MWC, a cool place decorated with urban art featuring cool afterwork music.

EAT is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 80% of its vehicles, and is present in over 80 countries through a network of 1,700 dealerships. In 2017, SEAT achieved worldwide sales of nearly 470,000 vehicles.

The Group employs close to 14,700 professionals at its three production centres – Barcelona, El Prat de Llobregat and Martorell, where it manufactures the highly successful Ibiza, Leon and Arona. Additionally, the company produces the Ateca and the Toledo in the Czech Republic, the Alhambra in Portugal and the Mii in Slovakia.

The multinational has a Technical Centre, which operates as a knowledge hub that brings together 1,000 engineers who are focused on developing innovation for Spain’s largest industrial investor in R&D. SEAT already features the latest connectivity technology in its vehicle range and is currently engaged in the company’s global digitalisation process to promote the mobility of the future.

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