Peugeot Welcomes New Look
A new chapter in the Peugeot story is about to open with a further evolution of the brand; a new styling direction, a new corporate Lion badge and a new signature – Peugeot MOTION & EMOTION.
The Lion symbol, which has been associated with Peugeot products since 1858, is evolving too. Created by Peugeot’s own designers, the Lion badge is a focal point on every vehicle. The new Lion is now simpler in design, more dynamic, with a new posture and fluidity. It has a new bi-metallic look through the use of both matt and polished finishes.
Three-dimensional in design for greater modernity it discards the current blue flag background for a stronger effect. The current Peugeot blue colour also becomes darker and is now combined into the new font used to create the Marque’s name.
The first production vehicle to display this new Lion will be the stunning Peugeot RCZ launched in the Spring.
Credits: wilswong
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