New BMW Electrical Scooter’s launch in Barcelona

Barcelona has been the setting of the International launch of BMW’s first completely electrical scooter, the BMW C Evolution. With this innovative initiative as backdrop, a meeting took place that gathered experts from different parts of the world for an in-depth discussion about the challenges of sustainable mobility in the cities. The event was attended by Xavier Trias, Mayor of the city, and Antoni Maria Grau i Costa, General Director of Industry of the Autonomous Catalan Government. The BMW C Evolution has been created following BMW’s sustainable strategy, in a quest for zero-emissions without forgetting riding pleasure. The scooter offers an innovative design, a range of 100km, 47.5hp maximum power and four riding modes.

OneShift Editorial Team

15 May 2014

“The BMW C Evolution is BMW Motorrad’s answer to the mobility of the future. The economical environmental and social changes require new solutions and with this project, BMW Group takes a step ahead in its strategy of not being a company that just produces vehicles, but a company that offers mobility in a wider scope”, stated Guenther Seemann, CEO of BMW Group Spain and Portugal, during his welcome speech.

Antoni María Grau, General Director of Industry of the Catalan Government, explained: “The Autonomous Government included sustainable mobility in its strategic agenda, to help creating better conditions that allow Catalunya to become a trailblazer region in this field”. Grau highlighted that the region “has a long tradition in the motorcycle industry, being a reference in the South of Europe”. He also stated that “it is an honor for Catalunya to be the setting of the new electrical scooter’s international launch, created by such a prominent company as BMW Group”.

The Mayor of Barcelona, Xavier Trias, emphasized that "the launch of the first 100% electrical scooter by BMW in Barcelona is a great opportunity to show the world the innovative personality of the city and its will to promote electrical mobility". The Mayor stated that "bikes are a central element in our city’s mobility and we offer all kinds of facilities and charging points to encourage the use of electrical vehicles".

Electrical mobility offers many challenges, but also many opportunities for all manufacturers, cities and administrations. That was what was discussed in Barcelona, a pioneering city in innovation and electrical mobility, during the meetings organized by BMW Group.

Credits: Oneshift News Team