Mitsubishi Automobiles Celebrates A Century Of Innovation

The first series production passenger car, Mitsubishi Model-A, was developed by Mitsubishi Shipping Company 100 years ago in 1917. It was the first car to be adorned with the three-diamond emblem and was the first mass-production car in Japanese history. In 1970, Mitsubishi Motors Corporation (MMC) was established.

In 1992, MMC introduced the next-generation Mitsubishi Innovative Valve timing Electronic Control (MIVEC) engine technology that was able to maintain engine performance, as well as maximise fuel efficiency. It was first used in the Mirage, and since then enhancements were added to produce even better performance. The MIVEC engine technology can be found in all Mitsubishi automobiles to date.

Following the corporate philosophy of “Driving Pleasure” and “Toughness & Safety”, MMC have also enhanced driving pleasure with its high-performance vehicles and technologies. Evident from MMC’s many racing championships over the century, Mitsubishi automobiles are designed to enable drivers to go further.
Over the century, MMC achieved breakthroughs in Electric Vehicle (EV) transportation and contributed to the global community by developing new
technologies.

Staying true to their tagline, “Drive@earth” created in 2008, MMC pledges to create vehicles to preserve and sustain the global environment. They developed the world’s first production ready electric vehicle, i-MiEV (Mitsubishi innovative Electric Vehicle), in 2009 and the world’s first plug-in hybrid SUV, Mitsubishi Outlander PHEV (Plug-in Hybrid Electric Vehicle), in 2012.

Today, the Mitsubishi Outlander PHEV has been exported to 48 countries including many advanced markets such as The Netherlands, Norway, France, UK, Germany, Australia and Japan. It is one of the world's most successful PHEV with cumulative sales of over 70,000 units globally.

Moving forward, the public can look forward to the all-new compact SUV, Mitsubishi Eclipse Cross. This all-new crossover SUV will join MMC’s global line-up of crossover SUVs; the ASX, Outlander and Outlander PHEV. Eclipse Cross’s sporty dynamic design is based on the concept cars XR-PHEV and XR-PHEV II models. This model also shares the new Mitsubishi Motor’s design language; the Dynamic Shield. The new Dynamic Shield front design concept symbolises functionality and reassuring safety inherent to Mitsubishi Motors’ SUVs.

After 100 years of automotive engineering and accomplishments, MMC is setting its sights on the next generation of EV and connected car technology. MMC will continue providing new added value to its automobiles and contribute to the global community as it stays committed to the “Drive@earth” philosophy.

To find out more about the 100th Anniversary of Mitsubishi automobiles, visit:
http://www.mitsubishicars.com.sg/100thanniversary.html

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