Mercedes-Benz shimmers at Ultra with the Silver Star party

Mercedes-Benz returns as a premium sponsor for the most “Ultravagant” experience ever for the third year running. Overwhelming popularity and a “better than VVIP lounge” experience resulted in a location change for the first time from its usual right in the centre stage-facing suite to alongside the VVIP area. The suite was also moved up a notch in exclusivity as well granting suite access to only its most VVIP customers and contest winners.

In line with the Silver Star party, an all-weather all-terrain capable fully chromed Silver Star G-Class braved the early showers on Friday against a picturesque backdrop of the Ultra Stage and Marina Bay Sands. For the first time, party-goers were given a larger unrestricted view of the main stage and massively thronged the spaces by nightfall – illuminating the fields with a display of mobile phones and lighted clappers. Possibly spurred by the G-wagen, many braved the light rain and mud fest for helix-bridge rocking beats, spectacular smoke, LED and laser visuals and pyrotechnics.

Sitting at the entrance of the Ultra Mercedes-Benz Suite was a specially wrapped 2-tone metallic orange Mercedes-AMG C 63 S Coupé. Sporting a pixelated black symbiote devouring rear paint and 19-inch AMG twin 5 spoke rims and class-leading 503hp V8, its loud presence and potential engine and exhaust notes paid homage to the electronic festival behind. Cocooned with it in the Mercedes-Benz Suite, selected guests enjoyed an elevated spectacular view without having to brave the elements of some of the DJ favourites such as Nicky Romero and Steve Angello. With a full-service bar, lounge seating and portable air conditioners providing ample relief from the humidity, guests were able to comfortably don silver star body and face paints to shine through the night.

The premium market leader’s presence at Ultra, where a younger crowd congregates annually, is in harmony with its “Grow up” Campaign from March 2017. The brand’s resonance with people caught between adolescence and adulthood can be seen strongly with its presence at Ultra. It’s no wonder that niche sub-segment product offerings such as the C-Class Coupe have been so successful even as the general coupe segment diminishes under the growing SUV segment. Mercedes-Benz’s continued presence makes strong imprints and connections with future customer lifestyles as part of the unforgettable Ultra experience.

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