Mercedes-Benz Concept Store In Great World Now Open

The store is launched in partnership with HYPEMAKER, global creative studio of HYPEBEAST, who are involved in bringing the store’s concept to life. Local dealership Cycle and Carriage will also collaborate with Mercedes-Benz Singapore in piloting a future-proof sustainable retail concept at the store.

Designed from the ground up with sustainability at its core, no detail is spared in the conceptualisation and execution of the store. From the choice of its location in Great World, a certified sustainable building, to more minute details like the use of non-harmful and sustainable paints and consumables within the store among other measures. The store is also in the midst of attaining its own Green Mark certification by the Building and Construction Authority (BCA) in Singapore.

The space is segmented into three zones – The Showcase, where visitors will be able to interact with Mercedes-EQ electric vehicle models, like the upcoming EQS luxury sedan, and learn from immersive displays on how the brand envisions the future of transport and society; Artist @ Work, where partners will be able to showcase their craft and collaborate with Mercedes-Benz in sharing new facets to the conversation around the environment with the store’s visitors; and The Takeover, where thematic and sustainable lifestyle concepts will be present for consumers to enjoy while they consider their own views on sustainability during their visit.

The Mercedes-Benz Concept Store opens to the public on 13 April, and can be found at #01-131- 132, Great World, 1 Kim Seng Promenade, Singapore 237994.

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