McLaren To Open Shop in Malaysia
High performance cars from McLaren Automotive will soon be available in Malaysia via Sime Darby Motors which will represent the brand in Malaysia as "McLaren Kuala Lumpur". This marks McLarens 41st retail location in its 25th global market within two years. The sales gallery operated by Sime Darby Auto Britannia Sdn Bhd (Auto Britannia), in Mutiara Damansara, Kuala Lumpur will be operational by September 2013, in conjunction with the 50th anniversary of the McLaren brand.
The unique and visually stunning facility will be home for the range of high performance McLaren models in Malaysia. It will be within the vicinity of major highways in the Klang Valley and will be supported by a service center in Temasya Industrial Park, Glenmarie where all staff will be fully trained at the McLaren Automotive factory in Woking, UK.
"McLaren Automotive is committed to delivering exceptional and high quality performance sports cars and services to its customers worldwide." explained Mirko Bordiga, McLaren Automotive Regional Director for Asia Pacific. "Auto Britannia benefits from Sime Darby Motors’ extensive experience in serving the Asia Pacific region’s luxury automotive markets, including Malaysia. Sime Darby Motors has a reputation for delivering excellent after sales service, which are key considerations for us when selecting a partner."
Dato’ Lawrence Lee, Managing Director of Sime Darby Motors added: "We are excited to represent the McLaren Automotive brand, and to be its partner in Malaysia. McLaren Kuala Lumpur is Sime Darby Motors’ third partnership with McLaren after McLaren Hong Kong and McLaren Shanghai. Our experience with McLaren in other markets will benefit Auto Britannia to deliver excellence to its customers."
Auto Britannia is planning a number of initiatives in the lead up to the launch, capitalizing on the significant local interest in the McLaren brand that has already been generated.
Credits: Oneshift News Team
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