Local News: Aviva: You are the Big Picture – Global Brand Campaign

‘You are the Big Picture’ is a significant global brand campaign from Aviva that demonstrates the firm’s commitment to putting customers at the heart of its business. The campaign features real stories of the people most important to Aviva – its customers, employees, business partners and communities. It uses a range of innovative approaches including wrapping landmark buildings and powerful public projections, supported by a social media and advertising campaign, to bring to life Aviva’s brand promise of individual recognition.

Simon Newman continued: “We’ve listened to our customers and heard their universal desire to be treated as individuals. As a result, we have accelerated our transition towards a more customer-centric business model – one where the customer is the big picture. ‘You are the Big Picture’ marks the latest chapter in this evolution. Moving forward, our customers in Singapore can expect even more innovative solutions that offer exceptional convenience, flexibility and value such as our direct online insurance offerings.”

As part of the ‘You are the Big Picture’ campaign, from Tuesday 19 October to Monday 25 October, Aviva will give thousands of people in Singapore and around the world the chance to have their very own moment of recognition by having their photo projected onto one of six landmark buildings in global cities. Any member of the public can take part by uploading their photograph at www.youarethebigpicture.com or via www.facebook/avivasingapore as of today.

For the first 250,000 photos uploaded by members of the public, Aviva will donate £1 (~$2.1SGD) per image to Save the Children as part of its global Street to School programme; supporting initiatives that help children living and working on the streets back into education or training. This is part of a five year commitment to helping 500,000 children worldwide fulfil their potential and to raising awareness about the plight of street children who are largely unrecognised by society. Images of children who are being helped by the programme also feature in the campaign.

Credits: wilswong