Lexus Continues Collaboration With Michelin Guide Singapore As Official Car Partner For The Second Year Running

This year will see the introduction of the GastroMonth Circle of Excellence Awards by Robert Parker Wine Advocate, and presented by Lexus Singapore. The Awards is a platform recognising outstanding individuals and organisations who have made notable contributions to Singapore’s food & beverage landscape. Judged by a panel of carefully selected and nominated industry veterans and leaders, the candidates need to demonstrate ‘‘ACE’’: Appeal, Consistency and Excellence.

‘‘We are extremely pleased to be supporting the MICHELIN Guide Singapore once again. This association is in alignment with Lexus’ core values of passion, dedication and imagination. As with the exemplary chefs and restaurants that the guide honours, it attests to our brand values of ‘Yet Philosophy’, a creative breakthrough of imagination and ‘Human-Centred’ approach that ensures everything we do, we do it with people in mind. These values also guide us in delivering amazing experiences to our guests throughout their entire ownership with us.‘‘ said Ms Josephine Soh, Head, Lexus Marketing, Lexus Singapore.

Just as the best chefs in the world have dedicated their lives to culinary mastery, the Takumi craftsmen at Lexus have spent their entire lives perfecting their skills. Honed by decades of rigorous experience, their technical expertise allows them to achieve a level of excellence that machines and robots will never be able to.

As they refine and assemble components made with cutting edge technology, the Takumi’s expert touch imbues the car with soul.

Switching roles to that of the Michelin inspectors and their attention to detail when it comes to examining restaurants, clear similarities can be seen in Lexus’ highly skilled craftsmen, who examine every visible part of a newly manufactured Lexus by hand.

With 1,800 inspections and 4,000 measurements, blemishes found are fixed immediately, imperfections traced to their source, and measures taken to ensure that the same mistakes never reoccur. This is the level of attention to detail Lexus has committed themselves to as they strive for perfection.

Encapsulated in ‘‘Experience Amazing’’ is a desire to prize the richness of unforgettable experiences over the possession of material commodities.

Chefs and restaurateurs of extraordinary calibre and sophisticated sensibility are aware that the success of their restaurants do not lie solely within the product, but in the holistic narrative that they share with their guests. From the ambience and décor, to insightful service, culinary execution and provenance of the produce, every element is instrumental to creating a gustatory encounter that is truly indelible.

With its new vision, Lexus endeavours to create amazing experiences for its customers by transforming function into emotion, performance into passion and technology into imagination. More than just an automotive brand, it embodies a lifestyle and mindset that champions courage, thoughtfulness and imagination. It aims to design innovative solutions that excite and change the world by taking a visionary approach, thereby anticipating the future for people and society. This overarching mission is the driving force behind everything that it does, allowing Lexus to differentiate itself and establish its uniqueness through brave design, imaginative technology, exhilarating performance, and Takumi craftsmanship.

Credits: