Land Rover introduces Rugged Wilderness Cabin and organised mobile experiences

For a long time, four-wheel-drive vehicle specialist Land Rover has distinguished itself from other car-makers with its “Go Anywhere, Do Anything” personality. To Land Rover, upholding this creed is not just about building bigger and stronger cars and putting them in the showroom. This is the reason why it is constantly pushing itself out of the comfort zone to explore new frontiers and come up with never-been-done products. It is with this daring mindset that the Land Rover created the Rugged Wilderness Cabin and separately organised not just one, but three mobile experiences in Singapore. Rugged Wilderness Cabin Probably the first of its kind, the Rugged Wilderness Cabin is a detachable “wilderness” cabin that can be housed in the Land Rover Discovery Sport and brought to any part of the world for “off-grid” living or camping. Designed to fit two full-grown adults to sleep in it snugly, the cabin is touted to be able to keep out the cold in sub-freezing climates, once again highlighting the can-do-it attitude of Land Rover. The birth of the Rugged Wilderness Cabin came about after Land Rover realised that there has been a growing interest in remote-living experiences. Partnership closely with the Discovery Sport, Land Rover’s best-selling model, engineers designed the cabin to fit into the Discovery Sport’s 1,698-litre rear load space. In more ways than one, the Rugged Wilderness Cabin brings out the versatility of the SUV’s storage capability. The Rugged Wilderness Cabin is built with features that are inspired from the Discovery SUV range. The wide horizontal door opening took direct cue from the Discovery’s full-length panoramic roof. The roof is installed with a solar panel-charger. A 12V power socket is put in place to provide lighting and water heating.         Mobile Experiences (1)        Discovery Sport Test Drive Billboard Land Rover is no stranger to experimenting new ways to engage its customers and Land Rover enthusiasts. For four full days, customers clinched a rare opportunity to test drive the Discovery Sport in a fascinating unique way. Held on 26 and 27 November at the Turf City Grandstand and on 3 and 4 December at the Land Rover showroom, customers get to drive the test car – a Discovery Sport – up a ramp and parked it within the parameters of an opening of a billboard. Once parked, the Discovery Sport completed the picture billboard. Customers would then descend from the billboard using the vehicle’s Hill Descent Control (HDC), a feature that allows the car to drive downslope at a steady, specific speed without the need to control the pedals. (2)        Land Rover Mobile Experience at Ngee Ann City Civic Plaza Land Rover took centrestage at the Ngee Ann City Civic Plaza from 7 to 11 December with a stout display of its Discovery Sport, Range Rover Evoque, Range Rover Sport and Range Rover models. Unlike conventional car exhibitions, Land Rover put the Discovery Sport and the new Range Rover Evoque Convertible to the test by manoeuvring them on the Twin Terrapod. To overcome the Twin Terrapod, which stood at a maximum height of 5-metres, the vehicles would have to ascend a steep 35-degree slope and then descend at about 45-degrees. With deft skills, trained instructors at the event showed the audience how the vehicles’ All-Terrain Progress Control (ATPC) and HDC features allowed them to traverse on extremely steep terrains at a steady speed. (3)        Land Rover Adventure The Land Rover Adventure was probably the most exhilarating mobile experience of the three. Held at the Ulu Choh Dirt Park, Malaysia, on a sunny day on 18 November, Land Rover owners, in a military-like convoy, headed to the destination to understand more about their vehicles’ all-terrain capabilities. The event started with a sumptuous breakfast at the Gelang Patah Tea Garden before trained driving instructors shared their expertise and knowledge on the different modes of the Land Rover’s Terrain Response System. The owners had a lot of fun learning how to control the throttle when going uphill and traversing over potholes. They were taught how to use their vehicles’ HDC – a function that controls the descent speed without getting the driver to step on the pedals – during lessons on descending. Despite knowing that their vehicles will be a visual mess of dirt, grime and mud by the time they got home, the owners had an engaging day conquering thrilling off-road terrains, steep slopes and even a muddy wading pool.