Land Rover Discovery Sport Makes Its Paris Debut
The new Land Rover Discovery Sport made a unique public debut ahead of the Paris Motor Show. A pair of Discovery Sport vehicles performed a dramatic dynamic debut aboard a giant barge on the River Seine to mark the arrival of the brand’s new premium compact SUV. The two Discovery Sports put on a true show of Land Rover capability, flanked by seven pairs of brightly coloured, giant-sized Wellington boots – created to represent the family-friendly SUV’s versatile 5+2 seating layout, along with Land Rover’s unique take on outdoor life.
After revealing Discovery Sport to the world’s media for the first time, the 80-metre long barge continued to turn heads on its attention-grabbing journey down the River Seine, cruising past Parisian landmarks such as the Eiffel Tower and Notre-Dame Cathedral.
Land Rover sales continue to go from strength to strength after a record year for vehicle sales in 2013. Last year Land Rover set a new full-year sales benchmark, retailing 348,338 vehicles – up 15% – and this year looks set to be another record breaker.
Discovery Sport will be produced at Land Rover’s award-winning manufacturing facility at Halewood in Liverpool and go on sale in 2015, alongside the existing seven-seat Land Rover Discovery, in more than 170 markets worldwide.
Credits: Oneshift News Team
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