Lamborghini Singapore Opens New Showroom

Incorporating Lamborghini’s revamped corporate design, the new showroom reflects the need for increased space with the company’s recent expansion of its model line-up along with the global market launch of its new Super Sports Utility Vehicle (SUV) earlier this year.

Spanning over 530mq (5705 sq ft), the complex is Lamborghini Singapore’s largest showroom to date and is located in the Leng Kee Road district, Singapore’s automobile belt, and the go-to destination for luxury cars.

“Lamborghini is a strong, highly-acclaimed brand worldwide, and our new dealership environment is a very tangible demonstration of this,” said Automobili Lamborghini Chief Commercial Officer, Mr. Federico Foschini.

“We are committed to building a solid dealer network that clearly communicates our brand to loyal and new clients in both the way we look and the way we operate. Lamborghini and our dealer partners are investing in a bright future together,” added Mr. Foschini.

Mr. Melvin Goh, Managing Director of Lamborghini Singapore added, “Endowed with the support of Lamborghini owners and enthusiasts, the new Singapore showroom simply reflects our confidence in Lamborghini’s business here, especially now with the expanded model line-up and increase in sales with the recent launch of the new Super SUV.”

The new showroom exteriors are instantly recognizable by the illuminated Lamborghini shield on a black background that glows at night. Inside, the space is bright and clean, characterized by polygons, sharp forms, raw surfaces, and a diffusion of light and color.

There are also opportunities for customers to literally ‘touch and feel’ the world of Lamborghini: a client lounge that includes a car configuration system to guide the customers through specifying their Lamborghini; product and Ad Personam areas that provide samples of exterior and interior finishes, allowing customers to physically touch and play with combinations of colors and materials, such as soft leathers or the appearance of carbon fiber.

To celebrate the momentous occasion, distinguished guests such as Mr. Raffaele Langella, Ambassador of Italy to Singapore, as well as top management from Automobili Lamborghini including Chief Commercial Officer Mr. Federico Foschini, Chief Executive Officer of Asia Pacific Mr. Matteo Ortenzi, along with Lamborghini Singapore’s Managing Director Mr. Melvin Goh, and Lamborghini Singapore’s Executive Director Mr. Andy Goh, attended the launch ceremony.

Guests also had the privilege of appreciating up-close, the Lamborghini Urus which elevates the SUV to a level not previously possible, the Super SUV. A true Lamborghini in terms of design, performance, driving dynamics and emotion as well as drivable every day in a range of environments. The most versatile Lamborghini ever produced.

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