KIA Gets The World Cup On The Move

Kia Motors conducted a handover ceremony at Arena de Sao Paulo in Sao Paulo, Brazil for the supply of a fleet of official vehicles to ensure the smooth and efficient transportation of teams, officials, delegates and official VIP visitors from all over the world during the upcoming 2014 FIFA World Cup Brazil. As an 'Official Automotive Partner of FIFA', Kia is supplying official vehicles from its wide range model line-up to the Organizing Committee for the 2014 FIFA World Cup Brazil. The 410-vehicle fleet to be used during the tournament includes the stylish Sportage crossover and flagship Sorento SUV. Meanwhile, in the lead-up to this year’s tournament, Kia provided 93 vehicles for pre-tournament preparations such as the 2014 FIFA World Cup Official Draw event.

OneShift Editorial Team

10 Jun 2014

In the lead up to kick-off, Kia has been executing several marketing programs that invite passionate football fans around the world to actively participate and enjoy the tournament. Among them, the “Kia Mascot Friends” program selects 42 children from 25 countries to participate in actual World Cup matches wherein they will accompany the official World Cup mascot – Fuleco the Armadillo – onto the pitch at half time.

“This year’s World Cup marks Kia’s consecutive participation as a sponsor of the world’s most popular global football competition,” said Soon-Nam Lee, Vice President of the Overseas Marketing Group, Kia Motors Corporation. “We are truly delighted to continue our active involvement in the tournament, as we believe football marketing is an integral part of our vision to elevate Kia’s global brand awareness to the next level and to ultimately become a formidable player on the global automotive stage.”

Meanwhile, Kia’s five-a-side “Champ into the Arena” promotion invites amateur football teams from all over the world to compete against each other for an opportunity to compete for the title of World Champion in Brazil while also attending an exciting 2014 FIFA World Cup Brazil quarter-final match.

Credits: Oneshift News Team