Keep A Lookout For This Special Collaboration Between BMW Eurokars Auto And MADLY Bespoke Jeweller

BMW Eurokars Auto has announced an exclusive partnership with MADLY Bespoke Jeweller, a top jewellery design house in Singapore.

This collaboration emphasises shared commitments to sustainability, craftsmanship and women's empowerment, combining BMW’s automotive expertise with MADLY’s creative excellence to redefine modern luxury.

Celebrating strong female voices

The BMW Eurokars Auto x MADLY “Beyond the Bling” campaign focuses on celebrating the inspiring stories of women behind MADLY, including influential figures such as Maddy Barber, Yvon Bock, Serene Seah-Ma and Cheryl Tay. By honouring these trailblazers, the collaboration showcases BMW Eurokars Auto’s commitment to supporting women in the luxury industry, aligning with MADLY’s dedication to empowering strong female voices.

Celebration event at BMW Eurokars Experience Centre

BMW Eurokars Auto will celebrate its second anniversary alongside MADLY Bespoke Jeweller’s tenth with an exclusive soirée at the BMW Eurokars Experience Centre on 11 Kung Chong Road. This event will merge luxury cars and bespoke jewellery. Attendees will have the opportunity to test drive the latest BMW models experience MADLY’s bespoke design process firsthand.

"Our collaboration with MADLY Bespoke Jeweller signifies a bold step forward in celebrating creativity and empowering the women who lead the luxury industry. Through this partnership, we aim to inspire and amplify voices that advocate for innovation, sustainability, and the endless possibilities inherent in the fusion of art and automotive excellence," stated Michelle Yang, General Manager, Marketing & CRM, BMW Eurokars Auto.

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