Jaguar Land Rover's Launch of Singapore's First Automotive Luxury E-commerce Platform

Jaguar and Land Rover, along with retail partner Wearnes Automotive has launched its online reservation platform (https://online-sales-advisor.jaguar.com.sg and https://online-sales-advisor.landrover.com.sg) earlier this month. This platform offers time-starved customers the ability to search and reserve the vehicle of their choice anytime, and at anywhere.

Robin Colgan, Managing Director, Asia Pacific Region said, “our customers are smart and digitally savvy.” Recognising the way Singaporean customers shopping behaviour and how decision-making processes have evolved, Jaguar, Land Rover and Wearnes Automotive is committed to keep up with the changes. Colgan added that they believe in transparency and the launch of this system takes all the information that their sales teams have on availability and pricing of the vehicle as well as the value of used vehicles, and places it directly in the hands of their customers.

These user-friendly sites are accessible via their websites, which guides customers effortlessly through the entire process of car selection. Live inventory lists are also available at their fingertips so that customers can select a vehicle of their choice, offer their current used cars for instant valuation, and also view available financing options.

Building on the Cyber Monday Campaign that Wearnes Automotive launched two years ago where customers could bid for a specific model of vehicle online, the introduction of this e-commerce site carries on the continuous journey towards improving customers’ experience through the use of technology and digital innovation. Corinne Chua, General Manager, Wearnes Automotive also added that customers today are extremely knowledgeable and have a clear idea of what they want. Customers appreciate the ability of searching and collating additional information they require at their convenience, without having to make multiple trips to the showroom or lengthy calls during the busy office hours to check on the vehicles’ availability. Especially when there is a high demand for new models such as the Jaguar E-PACE, this opportunity to select and reserve their vehicles before they proceed to the showroom obviates the stress from the showroom visit and provides customers with complete transparency.

For time-starved customers, they have the ability to put a small, fully refundable deposit to reserve a vehicle until they have the time to visit the showroom to enjoy a test drive. Jaguar and Land Rover is the first premium car brands in Singapore to provide this end-to-end service to its customers.

Jaguar Land Rover is UK’s largest automotive manufacturer that is built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.

They employ more than 43,000 people all around the world, and supporting around 240,000 more through their dealerships, suppliers, and local businesses. The manufacturing plant of these vehicles is centered in the United Kingdom, with additional ones in Brazil, China, and Slovakia.

Driven by a desire to deliver class-leading vehicles, Jaguar Land Rover seeks to offer experiences that their customers will love, for life. Their products are in demand worldwide and in 2017, Jaguar Land Rover sold 621,109 vehicles in 130 countries, with over 80 per cent of their vehicles sold abroad.

Jaguar Land Rover’s innovation is continuous and they will spend more than 4 billion in the coming year on capital expenditure and new product creation.

All Jaguar Land Rover vehicles will be electrified by 2020, providing their customers with more choice. The portfolio of electrified products across their range of models will embrace fully electric, plug-in hybrid, as well as mild hybrid vehicles as well as continuing to provide ultra-clean petrol and diesel engines.

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