Green News: Renault EV Featured in The Sims 3
Renault and Electronic Arts Inc. announced a multi-year agreement that will enable players of The SimsTM 3 PC/Mac to integrate Renault’s forthcoming range of electric vehicles into one of the world’s most successful entertainment franchises across Europe, the Middle East, Africa, Latin America and Asia.
This Spring, Renault Twizy Z.E Concept car, will be made available to download free of charge (until April 2012) by The Sims 3 players within an ‘Electric Vehicle Pack’ (EVP) which will comprise a number of sustainable environmental items including solar panels and windmill. The use of the EVP inside The Sims 3 will have positive repercussions for a player’s in-game family by reducing their weekly virtualhousehold bills.
“Electric vehicles are additionally going to appeal to younger, more socially conscious prospects and especially early adopters. This is the heartland of The Sims 3 community and it thus provides a great
innovative way to build the Renault Brand just ahead of the Renault range of affordable electric vehicles themselves”, said Stephen Norman, SVP, Global Marketing for the Renault Group.
“This partnership delivers benefits for Renault and the consumer that are unique in today’s media landscape,” said Elizabeth Harz, Senior Vice President of Global Media Sales for EA. “Millions of The Sims 3 players of are able to download Renault concept vehicles and have a deep experience with the brand, while receiving genuine added gameplay value.” “The Sims 3 players have demonstrated consistent enthusiasm for bringing cool ‘real world’ brands into their virtual world,” said Steve Seabolt, VP of Global Brand development for The Sims. “We’re excited to work with Renault on their electric vehicles and have them available for download for The Sims 3.”
Credits: wilswong
Get the Best Price for your used car
from 500+ dealers in 24 hours
Convenient and Hassle-Free- Consumer Protection
Transparent Process
With No Obligation
