Ferrari Far East Launches the #DREAMFERRARI Campaign

The hero of the campaign is the California T, embodying elegance and style, deeply rooted in the sporty DNA of Ferrari’s Grand Tourers and epitomising cutting-edge innovation and technology. Since its launch, the model has set new benchmarks for the industry with its remarkable new turbocharged power unit and continues to excite with its strikingly modern design the elegantly balanced interplay of convex and concave surfaces has been an inspiration to many.

#DREAMFERRARI invites Ferraristi, automotive enthusiasts, veteran designers and young dreamers alike to delve into the world of Ferrari, to forge their dream and vision on the canvas of the California T to produce truly unique, one-off artworks. Rewarding this creative effort will be the once-in-a-lifetime opportunity to experience Maranello, the heart and soul of the prancing horse, with its factory, housing the GT and Sports Car design and production areas, the immersive Ferrari Museum and Modena, the birthplace of founder, Enzo Ferrari.

“With the #DREAMFERRARI campaign we hope to bring the passion and emotion of what drives Ferrari to the forefront and inspire a new generation, while being true to the core of the brand” says Dieter Knechtel, CEO of Ferrari Far East & Middle East, who also believes that to engage this current generation is to bring the prancing horse to new horizons. “Social media is the language of the millennia and it is where dreams and creativity abound without measure. Ferrari has always been a leader in motoring innovation and design and this will be a wonderful chance for everyone to experience it”.

Since the first model built in the 1940s by Enzo Ferrari, the Italian carmaker has been a market leader in all respects, continuously raising the bar and pushing the boundaries of its designs, maintaining both technology and style in equal measure.

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