Eurokars Group Fulfills BMW Group’s Retail.Next Vision WIth New Showrooms

Eurokars Group, the only official dealer in Singapore representing all 3 of the BMW Group’s automotive brands, has celebrated the opening of 2 new state-of-the-art facilities: the BMW Retail.Next showroom and the country's first MINI Retail.Next facility.

These new showrooms (at 27 and 29 Leng Kee Road) are designed to offer an enhanced customer experience, featuring the latest in interactive and personalised retail spaces. The launch represents a significant milestone for Eurokars Group, highlighting its commitment to innovation and leadership in the premium automotive market in Singapore.

Eurokars Group has strengthened its presence in Singapore by positioning the Rolls-Royce Motor Cars showroom alongside the BMW Eurokars Flagship Centre and MINI Habitat. This setup enhances accessibility for car enthusiasts - we’re looking at you, car spotters!

Eurokars' ongoing development highlights its close partnership with the BMW Group, and in homage to BMW Welt in Munich, Eurokars has crafted a dynamic environment that mirrors the world-class experience found in Munich.

BMW Eurokars Flagship Centre

The new 6-storey flagship building combines sophistication and innovation, particularly on the first 2 levels, which feature a curated showroom, customer lounge and delivery suite.

It includes the Emotional Virtual Experience (EVE) player, allowing customers to visualise and customise their cia car configurators.

MINI Habitat

MINI Habitat, inspired by the Retail.Next concept at BMW Eurokars Flagship Centre, offers a personalised and vibrant space reflecting the unique MINI philosophy. Spanning 3 floors, it includes a welcoming showroom, hospitality lounge and delivery suite.

The atmosphere is cozy and lifestyle-focused, designed to provide a relaxing experience for guests. With 3 dedicated Emotional Virtual Experience (EVE) corners, MINI customers can explore and customise their ideal cars - as it should be with MINIs!

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