DirectAsia repositions to provide happier, more personal experience
DirectAsia Insurance is set to unveil its new brand purpose and visual identity as part of a multi-million dollar regional repositioning campaign ‘Where Happier Matters’ this October.
DirectAsia empowers you to get in the driver’s seat when it comes to buying insurance, by providing direct access to its services, wherever and whenever you want it, and offering customisable plans – so you only pay for what you really need.
“DirectAsia’s Brand Purpose is to deliver a more positive experience when it comes to insurance and the ‘Where Happier Matters’ campaign brings this to life in all aspects of our business. Whichever point of the consumer journey, be it researching, buying, renewing, and most importantly when making a claim, we want to make the process simple and give customers direct, personalised attention, so they have peace of mind and a smile on their face,” said DirectAsia’s Chief Marketing Officer, Pauline Png.
The campaign will be supported by digital, print, out-of-home and on-ground advertising.
There is a new website; if you so wish to visit in person, the customer desk at 88 South Bridge Rd is ever ready to attend to you. A team of more than 130 knowledgeable and caring specialists here in Singapore ensure customers have just the right coverage in your DirectAsia policy. Over and above that, they strive to provide caring and competent support.
Credits:
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