CUPRA Centre Singapore Will Be Asia’s First Dedicated CUPRA Showroom
247 Alexandra Road welcomes a third brand - CUPRA sits alongside VW and Skoda under one roof.
CUPRA Singapore will open its new CUPRA Centre Singapore at 247 Alexandra Road on 14 March. This marks a key step towards the brand’s official re-launch. Visitors can explore the showroom and register interest in the all-electric CUPRA Born and Tavascan ahead of sales starting the following week.
"We are thrilled to open the doors to the home of the newest brand in our portfolio," said Dr. Kurt Leitner, Managing Director of Volkswagen Group Singapore. "With the momentous launch of Asia's first dedicated CUPRA showroom, we are now home to 3 exciting brands under 1 roof together with Volkswagen and Škoda, each fulfilling a unique niche and catering to diverse customer lifestyles."
"The design of the CUPRA Centre reflects the bold and progressive character of the brand. It’s a space where performance meets style, and technology meets craftsmanship. CUPRA owners will not just be getting a car, they will be part of a tribe that dares to stand out and challenge the status quo," elaborated Daryle-Alexis Tan, Brand Director of CUPRA Singapore.
CUPRA Centre Singapore offers a merchandise corner for fans and aftersales experience with full factory support from Barcelona. In line with the brand’s sporty intentions, the space will come alive with events and driving experiences, allowing customers to enjoy CUPRA’s performance and Spanish flair.
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