Bridgestone Wins Prestigious Road Safety Award

Bridgestone Corporation has been awarded the Prince Michael International Road Safety Award for its Bridgestone Road Safety Program (BSRP).

The program is recognised for its long-term, integrated approach to enhancing road safety, particularly for vulnerable road users, and its alignment with global best practices.

The Prince Michael International Road Safety Award, founded in 1987, celebrates global achievements in road safety. For over 30 years, Prince Michael of Kent has supported these efforts. Judges commended the recipient’s corporate commitment, strategic NGO partnerships and opportunities for employee participation.

“It is a true honor to receive the Prince Michael International Road Safety Award, one of the highest accolades in road safety,” said Paul Choo, Chief Human Resources Officer, responsible for HR and CSR across Bridgestone Asia Pacific, India, China (BSAPIC). “At Bridgestone, we continually strive to deliver value to our customers and communities, and the BSRP is an essential part of our efforts to achieve this. The program’s initiatives consider the needs of each community and integrate road safety efforts tailored to bettering the daily lives of local road-users. This award serves as a testament to Bridgestone’s dedication to our ongoing collaboration with local stakeholders and the development of innovative strategies aimed at educating the next generation about road safety.”

The Bridgestone Road Safety Program (BRSP) aligns with the company's vision of "Safer journeys and mobility for all," driven by the Bridgestone E8 Commitment to "Ease" and "Empowerment." Bridgestone aims to expand its road safety efforts, promoting accessibility and dignity while advancing as a sustainable solutions company.

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