BMW i3 wins Automotive Interiors Expo Award 2014
The jury of experts for the Automotive Interiors Expo Award handed the electrically powered BMW i3 the title of Production Interior Vehicle Design of the Year. The third edition of these awards, which recognize exceptionally innovative concepts and solutions in the field of interior design, were held at the Automotive Interiors Expo in Stuttgart. The BMW i3 sets out to showcase sustainability through its design, as reflected by its cutting-edge, futuristic looks. The large, clear surfaces and bright ambience represent an expression of clean air and zero emissions. Large glass surfaces showcase the car’s lightweight design and lend the interior an airy, lounge-like character, while also offering the driver a better view over the road. Comfortable entry and a raised seating position are complemented both front and rear by exceptional freedom of movement thanks to an unbroken foot well extending across the full width of the interior.
The car’s innovative, exclusive aura is emphasized by signature BMW i design features and new materials, whose stand-out attributes are visible to the eye and palpable to the touch.
25% (by weight) of the plastic used in the interior of the BMW i3 is recycled. The textiles selected for the seat surfaces are made entirely from recycled fibers, ensuring the surfaces display impressive naturalness and quality. The textiles for the roof liner, interior trim, boot lining, instrument panel and floor mats are likewise the product of a sustainable production process. The door trim panels of the BMW i3 are made from kenaf fibers, a plant from the mallow family whose natural structure remains recognizable after the treatment process.
This rigorous sustainability-focused selection of materials allows the design of the interior to play a major role in securing the BMW i3’s outstanding level of environmental compatibility.
Credits: Oneshift News Team
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