BMW Group More Than Doubled Sales Of BEVs In Q1 2022
BMW Group more than doubled sales of fully-electric BMW and MINI vehicles worldwide in the first quarter of 2022 compared to the same period last year (+149.2%). In the first three months of 2022, the company sold a total of 596,907 BMW, MINI and Rolls-Royce vehicles.
With the introduction of the BMW iX and BMW i4, the BMW Group has already significantly expanded its digitalisation of the customer interface and created the necessary conditions for effective, customised marketing of these two technology flagships. This results in a high order intake for both vehicles.
The BMW brand also performed well in the first quarter of the year, thanks to its fresh and innovative product line-up. The high level of customer interest was reflected in the sale of more than half a million vehicles (519,796 units) around the globe. The BMW 4 Series, which combines the brand’s hallmark driving pleasure with sporty elegance, delivered a particularly impressive performance: Sales for the first three months nearly doubled year-on-year, at 27,704 units.
The BMW Group is also setting itself higher targets for its BEV offering: This year already, including pre-series vehicles, the company will have 15 fully-electric models in production – serving around 90 percent of its current segments. In addition to existing models like the BMW i4, BMW iX and MINI Cooper SE, this also includes four high-volume BMW model series: the BMW 3 Series and BMW 5 Series, the BMW X1 and the BMW X3. The new BMW 7 Series will also play a key role in 2022, with the launch of the new BMW i7.
BMW & MINI sold 264,235 vehicles in Asia in Q1 2022, a 7.9% decrease compared to the same period last year.
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