BMW Group launches BMW Financial Services in Singapore

BMW and MINI customers are now able to enjoy innovative financial products and services through BMW Financial Services launched in Singapore yesterday.

Yesterday marked the official launch of BMW Financial Services in Singapore, which BMW had quietly introduced at the end of March.

BMW Financial Services aims to create value for BMW Group customers in Singapore, with unique financial packages and programmes tailored specifically for BMW and MINI customers.

With operations in 54 countries, BMW Financial Services has 5 million customers and serviced asset portfolio of €64 billion. As a core business segment of BMW Group, BMW Financial Services offers customer-orientated financial solutions for BMW and MINI customers to encourage long-term relationships and build customer loyalty.

Besides enjoying BMW Group branded products from BMW Financial Services, customers benefit from their specialist expertise in auto finance. Products and services are designed specifically to support the customer’s acquisition and ownership of their BMW or MINI.

Bespoke auto finance systems and processes enable BMW Financial Services to offer increased flexibility for customers without compromising the efficiency that they expect.

Mr Andy Follows, head of BMW Financial Services Singapore, explained, "Our focus is on providing the most appropriate solutions for BMW Group customers. We offer competitive, BMW branded, finance products to support the purchasing process. Being specialists in auto finance, we can structure payments to help match the finance to both the car and the customer."

He continued: "Throughout the agreement period, we seek to enhance the ownership experience and earn customer loyalty through excellent customer service. Professional finance staff, flexible finance products, prompt loan decisions and efficient service. This is what our customers can expect from BMW Financial Services."

The introduction of BMW Financial Services follows shortly after the launch of the new BMW facility at 303 Alexandra Road last October. The Performance Motors showroom was designed to offer a one-stop solution for BMW customers, including purchase of new BMW products and services. With the launch of BMW Financial Services, BMW customers will have an even more complete BMW experience under one roof.

Meanwhile, MINI customers can also take advantage of tailored financial packages, like the MINI UP programme, when they purchase a new MINI at MINI Habitat.

"Our customers recognize the emphasis we place on their satisfaction, and the set up of BMW Financial Services is testament of our commitment to customers for excellence. Given the wealth of choices available to the premium market consumer, we are confident they will recognise and appreciate the high standards of servicing they have come to associate BMW Group with, and make BMW Financial Services their provider of choice," concluded Mr Johannes Seibert, Managing Director of BMW Group Asia.

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Credits: JRC