BMW Group Design secures a hat trick in the German Design Award 2013

The winners of the German Design Award 2013 have been announced. The German Design Council’s panel of experts selected the most outstanding designs for this “prize of prizes” and conferred its award on BMW Group Design three times for the BMW 6 Series Convertible, the BMW 1 Series and the Husqvarna Nuda 900 R. This year’s German Design Award ranked the elegant BMW 6 Series Convertible among the winners in the “Transportation and Public Space” category. Further honours went to the BMW 1 Series and the Husqvarna Nuda 900 R, which received a special mention for their particularly outstanding design aspects.

Thanks to its goal of setting innovative design trends with an international impact, the Design Council enjoys broad resonance for its German Design Award which, after just two editions, already ranks as an important yardstick for design trends and added brand value in Germany.

The aim of the competition is to identify, publicise and reward innovative international design trends. Eligibility for nomination for the German Design Award is limited to products that are both forward-looking and marketable and whose market launch was within the previous five years. Prototypes and concepts are likewise eligible.

With its supremely aesthetic design, the new BMW 6 Series Convertible sets the benchmark for exclusive open-top motoring. It combines the typical proportions of a BMW Convertible – stretched bonnet, set-back passenger compartment, long wheelbase and low waistline – with a classic fabric top in hallmark fin look.

The BMW 1 Series represents a youthful and spontaneous take on the distinctive design of BMW automobiles. Striking contours and three-dimensional effects accentuate its dynamic styling and lend this five-door premium compact class model an individual character and trademark sporty appearance, now further highlighted by its forward-surging design.

With its fresh and frisky look, the Husqvarna Nuda 900 R conveys a sense of agility, sportiness and dynamics. This motorcycle is the first Husqvarna model to couple the engineering expertise of the BMW Group with elegant Italian flair.

This year’s German Design Award marks the second time that these three models have won a prize for their outstanding design qualities. In 2012 the BMW 1 Series secured a first place in the iF Product Design Award; in the red dot award 2012, the Husqvarna Nuda 900 R earned the ultimate seal of quality – the “best of the best” – for its minimalist and exhilarating design; and the BMW 6 Series Convertible had already won over the judges of the internationally renowned Good Design Award 2011.

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