BMW Group Asia continues to perform strongly
BMW Group Asia has, for the third consecutive year, delivered more than 10,000 vehicles to customers in 2014 across East Asia. The East Asia region comprises 14 markets including Singapore, Indonesia, Vietnam, Philippines, Sri Lanka, Brunei, Bangladesh, Guam, Mongolia, New Caledonia, Tahiti, Cambodia, Laos and Myanmar. BMW Group Asia delivered a total of 10,308 units (-6.4%). Deliveries of BMW vehicles totaled 9,108 units (-8.2%), while MINI delivered 1,200 units (+10.1%).
“In 2014, our key markets like Vietnam, Indonesia and Philippines have seen good growth throughout the year. However, we did face with some challenges in certain markets including Singapore and Sri Lanka, due to regulation changes,” said Mr. Axel Pannes, Managing Director of BMW Group Asia.
“2014 witnessed two key milestones. Apart from the arrival of BMW i into our East Asia region beginning with Singapore, we also entered Myanmar for the first time. While the former sees the arrival of the Future of Mobility in the form of the all-electric BMW i3 and plug-in hybrid BMW i8, the latter is a move in sync with our strategy to reach more customers in this part the world.”
“In 2015, we’ll be introducing some new models for both BMW and MINI across our region to continue keeping our customers engaged,” concluded Mr. Pannes.
New products for 2015 include the new BMW 2 Series Convertible and BMW M235i Convertible, the new BMW X6 and BMW X6 M50d, the high-performance BMW X5M and BMW X6M, as well as the new MINI 5 Door and new MINI John Cooper Works.
Credits: Oneshift News Team
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