BMW Asia Reveal 3 New Models At Singapore Motorshow 2025

BMW Asia showcased three models at Singapore Motorshow 2025, highlighting its response to evolving customer needs. The lineup included the BMW 530i Signature, the all-new BMW 1 Series (a CAT A COE hatchback), and the Singapore Motorshow premiere of the BMW X3.

“We are excited to introduce models that represent the best of each body style – hatchback, SAV and sedan,” said Lars Nielsen, Managing Director, BMW Group Asia. “The BMW 530i Signature is available for the first time in Singapore and expands the BMW 5 Series range to four variants. The all-new BMW 1 Series, now in its fourth generation, increases our Cat A COE offerings and welcomes a stylish new era of premium hatchbacks. Finally, the all-new BMW X3, BMW’s global best-selling model in 2023, is the ideal companion for families and active individuals alike thanks to its versatility and comfort.”

2025 also marks BMW Group Asia’s 40th anniversary in Singapore. “This is a milestone for us and one we plan to celebrate throughout the year,” said Nielsen. “We have grown as an organisation, and with our partners in the markets, to be where we are today. We are committed to further developing our Importer Markets across the Southeast Asian, South Asian and Pan Pacific regions and securing our position as the number one premium brand.”

BMW Asia introduced limited-edition BMW Surprise Boxes for the first time at the Singapore Motorshow 2025. Priced at S$88, each box contained BMW Lifestyle merchandise valued at over S$200. Flash sales will be held daily at 1:15PM and 5:15PM until 12 January, with the opportunity to purchase an Ultimate Surprise Box worth over S$500.

Additional promotions include discounts of 15% on regular-priced lifestyle products for BMW owners who present their car keys, and 10% for the general public. Exclusive bundles such as the BMW Travel Bundle, featuring a pocket umbrella and boardcase for S$444, and the BMW On-the-go Bundle, with a logo cap and thermo mug for S$111, will also be available. Customers can purchase a BMW M Stick Umbrella at 30% off (S$128) with any Original BMW Accessories & Lifestyle merchandise purchase.

Keen to explore beyond the three new BMW models? These BMWs are also on display: 216i Gran Coupe, 216i Active Tourer, 318i, i4 eDrive35, iX2 eDrive20, iX3, X1 sDrive16i, M135 xDrive.

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