AXA Redefines Car Insurance in Singapore with customizable “SmartDrive”
AXA Insurance Singapore yesterday redefined car insurance in Singapore with the launch of the new customizable product offering under car insurance “SmartDrive”, which will allow customers to pick and choose coverage to meet their needs. Singapore was selected as the first Asian AXA entity to launch this new product. “Previous research conducted by AXA showed clearly that customers from various segments were looking for very different benefits. We recognized that everyone is different, and we all have our own unique and different needs. So why not provide the highest flexibility and customization to SmartDrive, and allow everyone to have the freedom to pick and choose and pay for only the benefits they need! As one of the leading motor insurers in Singapore, we are proud to revolutionize the way we offer customers protection for their vehicles. We believe this will change the way car insurance is sold and bought today.” said Mrs. Doina Palici-Chehab, Chief Executive Officer of AXA Insurance Singapore.
The new “SmartDrive” product offering is now specially designed to cater to various age groups and lifestyles of car users. On top of choosing from plans such as “Essential” and “Essential Plus”, plans are also customizable for female drivers, families, and drivers who prefer flexibility of benefits.
Subsequently, customers can select from a set of bundled add-on benefits (‘Pack’) or ala-carte add-ons according to their individual needs and price points. Add-on benefits range from Courtesy Cars to Personal Accident Benefits for Drivers, Breakdown Assistance, and even an add-on to cover their car accessories. Please see Annex A for the full breakdown of plans, packs and add-ons for “SmartDrive”.
Mrs. Palici-Chehab said, “With SmartDrive, we are bringing the focus on our customer to a new level as it allows us to cater to their individual needs. They will also benefit from better value, as they no longer have to pay for benefits they do not want or need.”
Credits: Oneshift News Team
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