Audi Brand Experience Singapore 2018 Coming to You!

Held at the Marina Bay Sands’ Expo & Convention Centre from 10th to 14th October this year, the Audi Brand Experience Singapore will feature the biggest, newest and best that the brand has to offer. Together with the latest new models and some of the most anticipated debuts for 2018, Audi is bringing in a slew of concept cars to vividly illustrate the brand’s vision of the future in terms of urban mobility, autonomous driving and electrification. Ahead of the showcase, here are some of the special guests making their way to the shores of Singapore.

“She” is Audi’s Level 4 Autonomous Driving concept. Within specially demarcated areas, Elaine is able to drive on its own to perform various tasks, like going to the car wash or to the charging post. At the convenience of the driver, Elaine can be called back from its charging station to start the next journey.

A fully autonomous car, the Audi Aicon is a peek into the future of premium motoring. In place of a steering wheel and foot pedals, it has a luxurious ambience like a first-class airline. The technology demonstrator combines innovations relating to the drivetrain, suspension, digitalization and sustainability in a visionary manner.

From the PlayStation to the race track, the Audi e-tron Vision Gran Turismo started life for virtual races on the “Gran Turismo” PlayStation game. Audi has taken it further, developing it into a fully functional race car. The car coming to Singapore is a working example that gives demonstration runs during Formula E races, giving visitors an invigorating impression of an electric future.

Fresh from its world premiere in San Francisco just last week (17 September), the Audi e-tron is the brand’s first fully electric SUV. It marks the new chapter for Audi as it’s the first of a electrified model strategy. The e-tron will be made available for sale in 2019 and the Audi Brand Experience Singapore is the first time the car has been seen since its premiere

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