Audi A8 most innovative model of 2018
In the 2018 “Automotive Innovations Award” held in Frankfurt am Main, the Audi A8 was presented the most innovative model of the year while Audi also won the most innovative premium brand in the “Autonomous driving and safety” segment. This verdict was arrived at by both the “Center of Automotive Management” and consulting corporation PricewaterhouseCoopers AG.
Peter Mertens, Board Member for Technical Development at AUDI AG said that they were “absolutely delighted with these awards” as these awards prove that Audi is at the forefront of the competition when it comes to technology and that they are also making significant contributions to the future of automated driving technologies.
Clinching the award is also a testament to the abundant innovations that the brand’s flagship delivers. Audi’s active suspension took the first position in the rankings. Should a side impact collision occurs, it allays the risks for passengers by immediately raising the body of the vehicle by a few centimeters. The exit warning, laser scanner, as well as the HD Matrix LED headlights with Audi laser light would also provide the large sedan with essential points.
For the most innovative premium brand in the “Autonomous driving and safety” segment, the four-door design vision of Audi Aicon claimed victorious as compared to the assistance features in the Audi A8. The futuristic design study of the Audi A8 is geared wholeheartedly to autonomous driving and dispenses with pedals and a steering wheel.
The “Automotive Innovations Award” that was held for the seventh time in 2018, the most innovative automakers as well as suppliers were named for praise. The rankings of the manufacturers were determined based on a study of the database kept by the “Center of Automotive Management” in Bergisch Gladbach. An expert jury determined the decision for the suppliers. In total, 1296 innovations from all leading automakers involving about 60 brands were included into the 2018 rankings.
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