Answer The Call Of Adventure With The New Mercedes-Benz GLA

“From the perspective of today’s generation, the ultimate sign of maturity is the freedom to make one’s own life choices, even if it involves challenging societal conventions of what it means to be an adult,” said Mr. Wolfgang Huppenbauer, President & CEO of Mercedes-Benz Singapore. “The new GLA is designed to empower our customers to do exactly that. Marrying urban agility with spontaneity, the GLA offers the flexibility to complement each individual’s response to adulthood, or what we’d refer to as the adventure of a lifetime.”

Held at the modern Pasarbella at Suntec City, the launch event provided guests a fun escape from the grind of city life. Decked out in dreamy fairy lights, colorful picket fences, picnic benches and larger than life custom-made beach chairs, the spacious venue created an atmosphere of wanderlust, highly fitting of the adventurous nature of the GLA. On display both within and outside the restaurant were the three key variants of the new crossover, namely the Mercedes-Benz GLA 180 (in Canyon Beige), GLA 200 (in Polar Silver) and Mercedes-AMG GLA 45 (in Mountain Grey).

Invited guests including media friends, valued partners and customers, as well as selected fans who won exclusive invites via a contest hosted on the brand’s official Facebook page, were not only treated to an exclusive up-close look of the refreshed model series, but also a wide-array of tantalising food options from popular stalls such as Wolf Burgers and Tamarind Kitchen. Coupled with entertaining performances by acclaimed Singapore magician and illusionist, Alexander Yuen, the GLA launch party provided the perfect avenue to ring in the weekend.

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