Press Release: OneShift by Carousell Partners With Motorcycle Content Creators Tri333ple

- OneShift by Carousell is partnering with Tri33ple Pte Ltd (henceforth Tri333ple; pronounced Triple Three), an established social media content curation and production company for motorcycles
- Tri333ple’s well-loved motorcycle content will be syndicated to OneShift by Carousell as well as the Carousell app
- Motorcycle and motorcycle-related listings form 30% of Carousell Group’s total automotive listings of more than half a million classifieds
- The autos vertical is now Carousell Group’s largest, contributing a third of the Group’s revenue

OneShift by Carousell, a subsidiary of Carousell Group, the largest classifieds group in Greater South East Asia and one of the world’s largest, is pleased to announce its partnership with Tri333ple, an established social media content curation and production company for motorcycles.

Founded by three motorcycle enthusiasts, Tri333ple specialises in content pertaining to the motorcycle industry, filling a gap in the market for quality content in the form of skits, vlogs, interviews to reviews. Tri333ple’s well-loved motorcycle content will be syndicated to OneShift by Carousell as well as the Carousell app, led by industry veterans Winston, Mark and Amos.

Motorcycle and motorcycle-related listings form 30% of Carousell Group’s total automotive listings of more than half a million classifieds, and will be a key growth segment for 2022. OneShift by Carousell aims to be the leading authority in automotive and motorcycle content, complimenting its parent Carousell Group.

The Group’s vision is to make the buying, selling and ownership of cars and motorcycles a magical experience for middle class Southeast Asian consumers which will more than double from 135 million to 334 million by 2030. Following the two mergers in 2019 with OLX Philippines and Mudah, Chotot and OneKyat from 701Search, Carousell Group has cemented its classified autos leadership in Southeast Asia.

The autos vertical is now Carousell Group’s largest, contributing a third of the Group’s revenue. As a whole, Carousell Auto Group is the most-visited autos classifieds platform in Southeast Asia with one of the biggest inventory of autos-related listings.

Founded in December 2005 and based in Singapore, OneShift is a trusted online automotive platform for people to research, discover new and used cars and motorcycles in Singapore. In 2018, it was acquired by Carousell Group and subsequently renamed OneShift by Carousell to reflect its new identity as part of the Carousell Autos Group vertical. OneShift by Carousell helps owners sell their cars or motorcycles on their behalf for the highest price in Singapore to direct buyers with the help of the Carousell marketplace and to our wide network of verified dealerships. OneShift by Carousell also operates as a concierge to help sellers and buyers with all their automotive needs. With nearly two decades of accumulated expertise about the automotive industry, OneShift by Carousell enables consumers to make the best possible decision on their next potential dream car or motorcycle through expert opinion from seasoned content creators.

Tri33ple Pte Ltd (Tri333ple) is a social media content curation and production company. founded by three friends who are motorcycle enthusiasts, the media productions company specialises in content pertaining to the motorcycle industry. From skits, vlogs, interviews to reviews, the company endeavours to produce weekly content, bringing educational and entertaining videos to a wide audience. Tri333ple production channels are highly influential; from its humble beginnings, Tri333ple now boasts a strong and ever-growing social media following. Additionally the founders have a strong presence within the motorcycle industry backed by their enthusiasm and experience. Today, Tri333ple is Singapore's go-to source of motorcycle related content along with comedic skits and other forms of entertainment.

Credits: Text by James Wong; Photos by Tri333ple