Volkswagen Singapore. A New Look, And A New Approach

The Volkswagen global brand realignment will eventually see a brand which will produce a complete range of electric vehicles. This will bring Volkswagen closer to realising their neutral carbon balance goals, by the year 2050. The People’s Car brand also intends to make E-mobility affordable, sustainable, reliable and fascinating to the masses.

Volkswagen is in the process of transformation into New Volkswagen. The company has always aimed to make mobility and technology accessible to as many people as possible. “With the Beetle, Volkswagen created individual mobility for everyone and then democratized new technologies with the Golf,” says Ralf Brandstätter, Chief Operating Officer (COO) of the Volkswagen brand. “With the ID.3, we aim to make zero-emission mobility attractive to all customers.”

The full-electric ID.3 which carries Volkswagen’s refreshed logo, is slated to be launched in Europe in Summer, is Volkswagen’s very first production Electric Vehicle, which is built to cater to the masses.

Volkswagen’s brand refresh will see changes, including soft touches like the utilisation of female voices on almost all markets. “This is a voice that is warm, pleasant and confident. In our opinion, this voice goes very well with Volkswagen,” says Jochen Sengpiehl, Chief Marketing Officer (CMO).

Many of us are looking forward to the end of the Circuit Breaker period. With the gradual lifting of restrictions on movement, our economy’s machinery will begin to turn again. As we look forward to the Lion City roaring back to life, Volkswagen Singapore will be proud to show off its freshly renovated showroom.

With the relaunch, a fresh new people-centric approach promises greater accessibility to the German brand. Ricky Tay, Managing Director, Volkswagen Group Singapore, mentioned that customers can expect an all-new omnichannel shopping experience through social channels or with an e-commerce partner like Carousell, Lazada and Shopify.

The buying process for some may not be complete without a test drive. Customers will soon be able to opt to enjoy the convenience of a Volkswagen driving impression at a preferred location, through the "#VWToGo Test Drive" initiative rolled out by the brand.

As Singapore embraces for a new dawn, and a new normal; shopping for cars online within the automotive industry could very well be its new norm… One which Volkswagen Singapore has already, and readily embraced.

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