Audi House of Progress Singapore - A Revolutionary Retail Experience

Audi fans, customers, and automotive enthusiasts in Singapore are in for an immersive new experience right in the heart of our Central Business District (CBD). The Audi House of Progress, located at the Cross Street Exchange, will officially open its doors on 15th February 2025, introducing a new era of direct-to-customer sales and even greater brand engagement.

Previously, Audi’s showrooms have always been on the Leng Kee automotive belt. Its new location in the CBD, first announced in September last year, is a refreshing departure from the past and aims to attract an audience right where they live, work, and play.

The innovative brand space promises to redefine how Audi customers interact with the brand, allowing visitors to experience the latest Audi models, explore future technologies, and engage in unique, personalised experiences.

Audi’s Direct-to-Customer Approach: A New Era for the Brand

The Audi House of Progress marks the launch of Audi’s direct-to-customer sales model in Singapore, offering a more streamlined, transparent, and personalised buying experience. With the full Audi range available for test drives and purchase on-site (or online), customers will now have the ability to explore Audi’s offerings in a way that suits their needs—whether they’re in the market for a sleek city car or a high-performance sports model.

Here’s a preview of what you can expect when you step inside the Audi House of Progress.

Audi x Burnt Ends Bakery: A Flavourful Fusion of Heritage and Innovation

One of the standout features of the Audi House of Progress is the collaboration between Audi and renowned local culinary institution, Burnt Ends. Introducing the Audi x Burnt Ends Bakery, the space will offer a taste of both Audi’s German heritage and Burnt Ends’ mastery of craft baking. The bakery will serve up an exclusive range of German-inspired bakes, including a reimagined Curry Wurst, Schnitzel Sliders, Apple Strudel doughnuts, Black Forest doughnuts, and freshly baked pretzels.

For those who appreciate a comforting cup of coffee, the bakery will feature an interactive brew bar, where Burnt Ends’ signature Slayer’s Blend will be expertly crafted using a variety of brewing methods to bring out the most nuanced flavors. It’s not just a place to grab a snack—it’s a place to engage all the senses and enjoy a moment of connection with Audi in a cosy, relaxed setting.

Audi Performance Suite: Experience Vorsprung Durch Technik Firsthand

At the Audi Performance Suite, visitors can immerse themselves in the brand’s famed Vorsprung durch Technik—progress through technology. Here, you’ll have the opportunity to get up close and personal with Audi’s cutting-edge racing sport models, and experience the thrill of the track through a state-of-the-art racing simulator. Whether you're a motorsport enthusiast or simply looking to feel the pulse of Audi's engineering excellence, this area will put you in the driver's seat of the future of automotive performance.

Audi quattro Golf Lounge: Tee Off in Style

Audi’s commitment to performance extends beyond the road, and at the quattro Golf Lounge, golf lovers will find a top-tier golf simulator that allows them to virtually step onto some of the world’s most prestigious golf courses. The lounge celebrates Audi’s long-standing relationship with the Audi quattro Cup, bringing together like-minded golfers in an exclusive, interactive environment. Whether you’re a seasoned pro or a casual player, the quattro Golf Lounge is the perfect way to combine your passion for sports with Audi's commitment to precision and performance.

Exclusive Event Space: A Hub for myAudiworld Members

Audi’s new showroom will also serve as an exclusive hub for myAudiworld members. This dedicated event space will host a range of curated programs and masterclasses, offering exclusive access for Audi owners. From exclusive events to members-only experiences, the Audi House of Progress promises to be a place where community and innovation come together in the spirit of Vorsprung.

Weekend Extravaganza: 15th-16th February 2025

To celebrate the grand opening, the Audi House of Progress will host a variety of activities on the weekend of 15th-16th February 2025. From DIY marbling stations and roving photo booths to a cotton candy machine and a dedicated children’s activity corner, there will be something for everyone. And for those who enjoy a bit of fun and chance, don’t miss the exciting claw machine, where you could walk away with a prize specially from Audi.

For those who decide to make an Audi their own during the launch, there will be a special Lucky Draw. Customers who purchase an Audi during the opening weekend will have the chance to win exciting prizes. Further details about this exclusive promotion will be shared soon, so keep an eye out for more information!

Be the First to Experience Audi’s New Home

The Audi House of Progress isn’t just a showroom—it’s a full-on immersive experience. Whether you’re looking to test drive the latest models, enjoy a delicious bite from the Audi x Burnt Ends Bakery, or participate in exclusive events, there’s something for everyone. The weekend of 15th-16th February promises to be an unforgettable celebration of Audi’s legacy and future. Don’t miss out on this opportunity to be among the first to experience Audi's revolutionary new space.

The Audi House of Progress will be your gateway to the future of automotive retail and a true celebration of progress, performance, and connection. See you at Cross Street Exchange!

For more information on the opening and special events, visit the Audi House of Progress website or follow Audi Singapore on social media for updates.

Photos by Audi Singapore and Cheng Yuhung

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