Audi Centre Singapore opens its doors!

It was a night filled with glitz, glamour and an abundance of Quattro greatness as Audi officially launched the new Audi Centre Singapore showroom. Mediacorp artistes were on hand to add a little star dust to the event.

Located at 281 Alexandra Road, the Audi Centre Singapore was jointly designed by renowned architects from Ong & Ong Private Limited together with Jens Niemann, Senior Architect, Corporate Architecture of Audi Singapore. Consisting of eight above ground levels and three basement levels, the showroom houses a customer lounge, new car delivery bays, workshops, offices, an event space and will be able to showcase more than 35 cars. Apart from being the world’s first “high-rise” Audi terminal, the circular structure also reflects Audi’s typical design elements of dynamism and transparency.

“Singapore is a key strategic market for Audi. The opening of the Audi Centre Singapore is a significant milestone in the further development of the brand in South East Asia. It speaks of the long-term commitment, strength and ambition of both Audi and our partner Premium Automobiles Private Limited to become the number one premium brand in Singapore,” said Mr Axel Strotbek, Board Member for Finance and Organisation of AUDI AG.

Firmly committed to the local market, the Audi Centre Singapore is a key building block in taking Audi’s position in Singapore to the next level. The brand with the four rings will up the ante in terms of service, offering the most premium experience at all levels – from the moment the Audi customer/owner steps into the showroom to the aftersales experience – both at the Audi Centre, as well as the Audi Customer Service Centre on Ubi Road.

The Audi Centre Singapore is characterised by six different identifying features – façade, entrance element, showroom concept, Audi curve, signage and exterior design. The façade features its signature Aluminium Honeycomb sheet and offers an extensive view from the outside into the car display areas that can be seen, even by commuters taking the MRT.

The grand opening of the Audi Centre Singapore also sees the launch of the new Audi Q5. This leader of the premium SUV segment combines the sportiness of a sedan with practical solutions for everyday and recreational use. The completely updated Q5 offers improved efficiency and performance, adding many new solutions in design, infotainment, chassis and engines.

As Audi is the leader in worldwide endurance racing, to mark the significant milestone in Audi Singapore’s history, the Audi R18 e-tron quattro was specially flown in for the event. This celebrated racecar is the first-ever diesel hybrid with regenerative technology and quattro all-wheel drive technology to win at the 24 Hours of Le Mans, the world’s most important endurance race.

Another special guest for the Audi Centre opening festivities was the Audi RS 4 Avant. Set to be launched in Singapore in 2013, the car was presented to guests as a special sneak preview.

Credits: Words & Photos by Audi Singapore