An evening of Smart Luxury with Gc

Four Gc rising stars joined with numerous invited guests to celebrate “ Moments of Smart Luxury” at an evening cocktail and photographic event hosted by the Swiss Made watch brand Gc.

The four selected Gc creative personalities, multifaceted singer and songwriter Sarah Cheng-De Winne, talented young fashion designer Alicia Ong, award winning mixologist Ethan Leslie Leong and passionate Chinese opera artist Nick Shen Weijun were photographed in their act of creation as they live out their passion at work by the renowned photographer, Pino Gomes. Both personalities and photographer were chosen for their personal embodiment of the brand’s values. Ambitious, passionate, successful and proud of their realizations they are “rising stars” in their chosen professions – like the Gc brand itself in the Swiss Made watch world.

Guests were able to appreciate giant artistic photographs of the personalities artistically displayed next to the watch of their choice as well as other timepieces from the latest Gc collections. Each of the artists made a special contribution to the evening with their performance and were joined at the event by a number of Singapore socialites also proudly sporting Gc watches that reflect their expressive personalities.

This photographic concept was officially inaugurated at Baselworld 2011 – the rendez-vous of Swiss watchmaking - in the presence of Paul Marciano himself. Since then events have taken place in Europe, the Middle East, North and South America, North Africa and Asia to culminate in an international photographic exhibition and multi-cultural event during Baselworld 2013. “Smart Luxury” is the signature and the essence of the Gc brand, the smart combination of the highest level of Swiss quality standards, timeless fashion style and expressive design at a very accessible price point, giving to the wearer of a Gc timepiece this “feel good sensation”, when they know and feel that they have made the right choice.

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